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醫(yī)藥工業(yè)otc及醫(yī)藥連鎖藥店經(jīng)營
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張守明:《 打造新形勢下OTC職業(yè)化營銷經(jīng)理人》
2016-01-20 7963
對象
銷售總監(jiān)、區(qū)域經(jīng)理
目的
1在激烈的醫(yī)藥零售市場下,如何最大化提升銷售管理者的銷售管理素質(zhì)能力,以適應(yīng)新市場形勢 2對醫(yī)藥零售市場有前瞻性認(rèn)識與了解,改變固有觀念 3
內(nèi)容

課程大綱:

(一)識客戶

1了解連鎖客戶的痛點(diǎn)與需求(針對未來合作客戶調(diào)查的內(nèi)容與形式)

2幫助連鎖客戶了解顧客的需求

(二)識自己

1新市場形勢下,銷售管理者必備能力素質(zhì)(咨詢管理、教授引導(dǎo)、資源整合)(長沙案例+云南案例+山東案例)

2認(rèn)識自己的覺知能力;

(三)識時務(wù)

1在連鎖藥店趨勢性發(fā)展前提下的從銷售商品到提供增值服務(wù)的轉(zhuǎn)變(新常態(tài))

2從只針對客戶到整條價值鏈的轉(zhuǎn)變(江西案例)

3從單獨(dú)地面開發(fā)到與客戶商務(wù)電子化的共建轉(zhuǎn)變(慢品類合作共建案例)

4從單品突破到品類合作到品牌共建的轉(zhuǎn)變(山東案例) 

課程時間:7小時


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Message:Exception of type 'System.Web.HttpUnhandledException' was thrown.
Source:System.Web
StackTrace: at System.Web.UI.Page.HandleError(Exception e) at System.Web.UI.Page.ProcessRequestMain(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint) at System.Web.UI.Page.ProcessRequest(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint) at System.Web.UI.Page.ProcessRequest() at System.Web.UI.Page.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewPage.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewUserControl.ViewUserControlContainerPage.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewPage.RenderView(ViewContext viewContext) at System.Web.Mvc.ViewUserControl.RenderView(ViewContext viewContext) at System.Web.Mvc.WebFormView.RenderView(ViewContext viewContext, TextWriter writer, Object instance) at System.Web.Mvc.Html.RenderPartialExtensions.RenderPartial(HtmlHelper htmlHelper, String partialViewName, Object model, ViewDataDictionary viewData) at System.Web.Mvc.Html.SDRenderPartialExtensions.SDRenderPartial(HtmlHelper helper, String partialName, Object model, ViewDataDictionary viewData, Action`2 expFunc)
Message:Collection was modified; enumeration operation may not execute.
Source:mscorlib
StackTrace: at System.Collections.Generic.List`1.Enumerator.MoveNextRare() at ASP.views_space_spacerightbar_v2_ascx.__Render__control1(HtmlTextWriter __w, Control parameterContainer) in d:\webs\www.jiangshi.com_81\Views\Space\SpaceRightBar_v2.ascx:line 52 at System.Web.UI.Control.RenderChildrenInternal(HtmlTextWriter writer, ICollection children) at System.Web.UI.Control.RenderChildrenInternal(HtmlTextWriter writer, ICollection children) at System.Web.Mvc.ViewPage.Render(HtmlTextWriter writer) at System.Web.UI.Page.ProcessRequestMain(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint)

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