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7月27日消息，當(dāng)歐美市場漸成紅海，拉美等新興市場或成了跨境電商賣家的新機(jī)遇。而在此時(shí)，不僅是速賣通等國內(nèi)跨境電商出口平臺想爭奪此先機(jī)，連拉美本土的電商平臺也相繼入華招商，來爭奪中國的賣家資源。

億邦動力網(wǎng)獲悉，繼德國企業(yè)孵化器Rocket Internet旗下的拉美電商平臺Linio開始在華招商后，拉丁美洲最大電商平臺mercadolibre也于7月份正式面向中國賣家。

Mercadolibre目前涵蓋的拉美13國

mercadolibre負(fù)責(zé)人Helcio Nobre向億邦動力網(wǎng)介紹道，mercadolibre成立于1999年，目前其電商業(yè)務(wù)范圍已覆蓋巴西、阿根廷、墨西哥、智利、哥倫比亞等13個(gè)拉丁美洲國家，品類已涵蓋電子、手機(jī)及配件、潮流服飾、家居生活、美容健康以及玩具等，平臺賣家月成交總額已達(dá)800萬美金。

Nobre稱，在過去，mercadolibre一直專注于本地商家的招商，但是從去年開始，mercadolibre決定把平臺開放給國際賣家，正式開展跨境電商業(yè)務(wù)。而中國是mercadolibre開放跨境電商招商的第二個(gè)國家，在此前mercadolibre已經(jīng)開始在美國進(jìn)行招商，并設(shè)立分公司，招募那些原本就在eBay和亞馬遜美國上銷售商品的美國賣家到mercadolibre上賣貨。

但是，據(jù)億邦動力網(wǎng)了解，mercadolibre在華仍沒有設(shè)辦公室，而作為比Linio慢了一拍在華招商的拉美跨境電商，mercadolibre怎么快速吸引中國商家入駐呢？

Nobre說道，實(shí)際上，目前mercadolibre在華招商的渠道主要有三個(gè)：

第一，跟電商服務(wù)商“暢路銷”合作。暢路銷會幫助mercadolibre在華招商，并且中國賣家能直接利用暢路銷在mercadolibre上賣貨。在此前，mercadolibre已經(jīng)跟暢路銷在美國開展過類似的合作。

第二，跟相關(guān)跨境電商項(xiàng)目進(jìn)行合作。mercadolibre跟一些相應(yīng)的跨境電商項(xiàng)目進(jìn)行API接口連接，賣家不需要直接入駐mercadolibre，通過其他第三方電商項(xiàng)目就能直接加入mercadolibre并在平臺上賣貨。

第三，原始文件方式。mercadolibre會發(fā)送一些相關(guān)的招商文件或者一些傳單，然后讓有意向的客戶跟招商人員進(jìn)行洽談。

問及拉美電商市場發(fā)展的概況，Nobre表示，目前拉美電商發(fā)展非常迅速，年增長率已達(dá)30%，且移動電商發(fā)展的速度明顯高于PC端電商的發(fā)展速度。但物流仍是跨境電商的一大重點(diǎn)，Nobre稱因?yàn)閙ercadolibre純粹是一個(gè)平臺性質(zhì)的電商企業(yè)，所以不會像亞馬遜一樣提供類似FBA的倉儲服務(wù)。

“中國賣家可以直郵商品給拉美買家，物流時(shí)長大概為一個(gè)月左右，這是中國普遍賣家的做法。而使用海外倉會擁有較好的物流體驗(yàn)，但是，因?yàn)槔?a target="_blank" style="color: black;" >市場有13個(gè)國家，賣家不可能都在13個(gè)國家都設(shè)有倉庫的，而且設(shè)本地倉也需要一筆很大的費(fèi)用。”Nobre說道。

據(jù)億邦動力網(wǎng)了解，實(shí)際上，mercadolibre已不是第一個(gè)接觸中國賣家的專做拉美市場的跨境電商平臺。此前，拉美電商平臺Linio已經(jīng)在深圳設(shè)立了中國辦事處，并擴(kuò)大了招募中國跨境電商賣家的計(jì)劃。而在去年11月，國內(nèi)前三的南美線路物流服務(wù)商廣州海德國際貨運(yùn)代理有限公司也上線了旗下拉美電商平臺COMPRAME.COM，利用物流優(yōu)勢和中國本土優(yōu)勢，希望快速切入拉美跨境電商市場。

以下為億邦動力網(wǎng)對Nobre的英文采訪原文：

ebrun:Can you introduce your platform for us?

mercadolibre:We are much more like eBay and Amazon.We are very focus in Latin American.The company is long,and it is a quoted company in United State.And it sells about 8 million dollars.We are in 13 different countries.Most market is in Latin America,like Brazil,Mexico,Argentina,Chile,and Colombia.We are very strong in Latin America.We are the largest ecommerce player in the range.We are the NO.1 in every country that we are in.And we are very focus on local sellers,the Brazil sellers and other countries’sellers.Last year we start to opening it up the platform to national sellers.We started recruited US sellers in United State that one of those also sell on Amazon and eBay,and one of than send the same product of our buyers.And now we are started to recruited sellers in China.

ebrun:Do you already have office in China?

mercadolibre:We don’t have office in China,but we have office in the US.And we are recruiting sellers in China who want to release and sell product in our plat.

ebrun:What kind of sellers you want to get in China?

mercadolibre:We want as many sellers as possibility as we can.We have a very vast marketplace.We can give you our top categories which are consumer electronics,Cell Phone and Accessories,Home and Garden,Toys.So in all this categries,we think this space for sellers of China a lot at all.

ebrun:So what you means is that mercadolibre is just a platform like eBay that sellers can enter your platform and sell things in there?

mercadolibre:Yes.

ebrun:How can you attract Chinese sellers enter your platform?

mercadolibre:We have a partnership with channeladvisor.we have works very well in USA.So in China we want to start recruiting sellers in using channeladvisor.

ebrun:Could you give us a introduction about the development of ecommerce in Latin America?

mercadolibre:Ecommerce in Latin America has been growing very fast.Grow about 30%a year.

ebrun:The people in there prefer buy things on cellphone or PC?

mercadolibre:Cellphone is growing more faster.

ebrun:What about the logistic?

mercadolibre:Seller Shipping to Latin America?So there are two ways that sellers can use.One is the seller can simply ship their product from China.I our platform if your register is the seller from China.We will show that you are the seller from China.And the item will take 30 days to Latin America.And you know that there is many Chinese sellers do that in Aliexpress.Other way is local warehouse.

ebrun:Do you have warehouse in there?

mercadolibre:We don’t.Our model is more like eBay.We are simple a marketplace.

ebrun:Will you prefer the sellers have warehouse in there?

mercadolibre:Not necessary.Of course it will be a advantage because it will be faster but it will also be a little expensive.Because you have to get extra cost to your supply chain if you have a local warehouse.And don’t forget you have 13 countries,you don’t expect your sellers all have warehouse in 13 different countries.

ebrun:Expect work with channeladvisor do you have another way to get your sellers in China?

mercadolibre:We have there ways today.One is visit channeladvisor.The other way is working with API of other program.The third way is basically exchanging files.Exchange file sheet and you can come and cos