一直以來，Apple 都非常堅定地承諾保護我們所有用戶的隱私。從最初的設(shè)計階段開始，隱私保護的理念就已植根于我們的產(chǎn)品與服務(wù)之中。我們不懈努力，只為將安全性世界領(lǐng)先的硬件和軟件產(chǎn)品帶給我們的用戶。與許多其他公司不同，我們的業(yè)務(wù)并不依賴于收集大量用戶個人信息。我們鄭重地承諾，堅持給予用戶清晰而透明的提示和選擇，讓用戶得以控制自己的信息。而且我們堅信，自己的產(chǎn)品也簡單而恰當?shù)刈龅搅诉@一點。
我們非常感謝 CCTV 的努力，就這一我們也認為非常重要的議題來協(xié)助進行用戶教育。在此，我們要確保所有的中國用戶能夠清晰地了解，在涉及隱私和個人數(shù)據(jù)信息時，我們的所為及所不為。
在購物，旅游，尋找就近餐館或計算上班所花費時間等具體活動中，我們的用戶想要并期望他們的移動設(shè)備能夠快速并可靠地確定自己的當前位置。我們在設(shè)備端做到了這一點。但 Apple 不會追蹤用戶的定位：Apple 以前從未這樣做過，以后也永遠不會這樣做。
如果僅使用 GPS 衛(wèi)星數(shù)據(jù)進行手機定位，可能需要花費幾分鐘的時間。而通過預先儲存的無線局域網(wǎng)熱點位置和信號發(fā)射塔位置數(shù)據(jù)，并結(jié)合當前正在被 iPhone 接收的無線局域網(wǎng)熱點和信號發(fā)射塔信息，iPhone 可以將這個時間縮至短短幾秒鐘。為了實現(xiàn)這一目標，Apple 運行著一個安全可靠的眾包數(shù)據(jù)庫，其中包含了 Apple 通過數(shù)百萬 Apple 設(shè)備收集的已知信號發(fā)射塔和無線局域網(wǎng)熱點位置信息。但必須重點指出的是，在這一收集過程中，Apple 設(shè)備并未發(fā)送或傳輸任何具體與某部設(shè)備或某位用戶相關(guān)的數(shù)據(jù)。
在我們所有的設(shè)備上，Apple 都讓用戶能夠自主控制定位數(shù)據(jù)的收集和使用。用戶必須自主選擇啟用 "定位服務(wù)"，因為它不是一項默認設(shè)置。Apple 絕對不允許任何應(yīng)用，在未曾預先彈出讓用戶一目了然的提示并得到用戶明確同意的情況下，就擅自接收設(shè)備的定位信息。這樣的提示是強制性的，并且不能被隱藏或覆蓋。如果用戶改變主意，僅需簡單地切換 "開/關(guān)" 按鈕，即可隨時就個別應(yīng)用或服務(wù)退出 "定位服務(wù)"。當用戶將某個應(yīng)用或服務(wù)的定位數(shù)據(jù)切換成 "關(guān)" 時，它就會停止收集數(shù)據(jù)。而且，家長還可以使用 "訪問限制" 功能，以防止孩子使用 "定位服務(wù)"。
當使用 iPhone 了解交通狀況時，iOS 可搜集 "常去地點"，在 "通知中心" 的 "今天" 視圖中提供通勤信息，并在 CarPlay 中為你展示 iOS 自動規(guī)劃的路線。但 "常去地點" 僅存儲于每個用戶個人的 iOS 設(shè)備上，并且進行了加密；它并不備份于 iTunes 或 iCloud 中。Apple 從不獲取或了解某個用戶的 "常去地點" 信息。而且，這一功能也可隨時通過隱私設(shè)置切換為 "關(guān)"。
Apple 不會在任何時候通過任何用戶的 iPhone 去獲取其 "常去地點" 或其定位服務(wù)的緩存。我們通過用戶密碼對緩存進行了加密，并且謹防任何應(yīng)用對其進行訪問。為了讓用戶擁有更大透明度的權(quán)益，用戶在成功輸入其個人密碼后，即可看到其設(shè)備上收集的數(shù)據(jù)。而當設(shè)備鎖定后，在未輸入密碼的情況下，任何人都不可能查看這些信息。
正如我們前文所述，Apple 從未與任何國家的任何政府機構(gòu)就任何產(chǎn)品或服務(wù)建立過所謂的 "后門"。我們也從未開放過我們的服務(wù)器，并且永遠不會。對于我們而言，這些都是必須堅守、絕不妥協(xié)的。
Apple is deeply committed to protecting the privacy of all our customers. Privacy is built into our products and services from the earliest stages of design. We work tirelessly to deliver the most secure hardware and software in the world. Unlike many companies, our business does not depend on collecting large amounts of personal data about our customers. We are strongly committed to giving our customers clear and transparent notice, choice and control over their information, and we believe our products do this in a simple and elegant way.
We appreciate CCTV’s effort to help educate customers on a topic we think is very important. We want to make sure all of our customers in China are clear about what we do and we don’t do when it comes to privacy and your personal data.
Our customers want and expect their mobile devices to be able to quickly and reliably determine their current locations for specific activities such as shopping, travel, finding the nearest restaurant or calculating the amount of time it takes them to get to work. We do this at the device level. Apple does not track users’ locations – Apple has never done so and has no plans to ever do so.
Calculating a phone’s location using just GPS satellite data can take several minutes. iPhone can reduce this time to just a few seconds by using pre-stored WLAN hotspot and cell tower location data in combination with information about which hotspots and cell towers are currently being received by the iPhone. In order to accomplish this goal, Apple maintains a secure crowd-sourced database containing known locations of cell towers and WLAN hotspots that Apple collects from millions of Apple devices. It’s important to point out that during this collection process, an Apple device does not transmit any data that is uniquely associated with the device or the customer.
Apple gives customers control over collection and use of location data on all our devices. Customers have to make the choice to enable Location Services, it is not a default setting. Apple does not allow any app to receive device location information without first receiving the user’s explicit consent through a simple pop-up alert. This alert is mandatory and cannot be overridden. Customers may change their mind and opt-out of Location Services for individual apps or services at any time by using simple “On/Off” switches. When a user turns “Off” location data for an app or service, it stops collecting the data. Parents can also use Restrictions to prevent access by their children to Location Services.
When it comes to using iPhone for traffic conditions, iOS can capture Frequent Locations to provide commute information in the Today view of Notification Center and to show you automatic routing for iOS in CarPlay. Frequent Locations are only stored on a customer’s iOS device, they are not backed up on iTunes or iCloud, and are encrypted. Apple does not obtain or know a user’s Frequent Locations and this feature can always be turned “Off" via our privacy settings.
Apple does not have access to Frequent Locations or the location cache on any user’s iPhone at any time. We encrypt the cache by the user’s passcode and it is protected from access by any app. In the interest of even greater transparency for our customers, if a user enters their passcode successfully, they are able to see the data collected on their device. Once the device is locked no one is able to view that information without entering the passcode.
As we have stated before, Apple has never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will. It’s something we feel very strongly about.
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